Product updates, growth playbooks and engineering notes.
A recognizable domain in a shared link does more for trust and click-through than any UTM tag ever will. Here is the data and the reasoning behind it.
Human clicks, bots, unique visitors and countries all tell a different story. Read them in the wrong order and you will optimise for the wrong audience.
DNS records, verification, and the two mistakes that keep a custom domain from going live. A short, practical checklist.
When you paste a link into a social platform, a crawler fetches it before any human sees it. That is normal, expected, and worth understanding.
Open redirects, hijacked codes and phishing abuse are the three ways a link program damages its own domain. Here is how to close each one.